Search Engine Marketing 101
Search Engine Marketing (SEM) is an absolute "must have"
in any company's overall marketing mix. Whether your services and/or
product offering has high or low search volume on the major search
engines, there is no reason to overlook it. With SEM, you will be
able to reach prospective customers while they are actually searching
for your products or services. As opposed to the world of cold calling,
demand driven searches can in most cases result in very qualified
leads or buyers.
There are two ways to approach SEM: via pay
per click search engine marketing and/or organic search
engine optimization.
Pay Per Click (PPC) Search Engine Marketing Overview:
- Demand Driven (pull based)
- Measurable Return On Investment (ROI)
- Branding > Top of Search = Top of Mind
- Control Over Ad Creative
- Ability to A/B Test Ad Creative
- Control Over Budget and Cost Per Click
- Control Over Landing Pages
- Ability to Geo-target Specific Locations
- Ability to Show Up During Specific Times/Days
- Instant Visibility
Search Engine Optimization (SEO) Overview:
- Visibility Over Time in Organic (Non-Sponsored) Results
- No Cost Per Click
- Branding > Top of Search = Top of Mind
- Results Can Be Achieved Based On:
- Site Content
- Site Structure
- Meta Data
- Page Naming Conventions
- Inbound Links
- Sitemap Program
- Blogs
- Advanced Strategies
Mindfire Interactive is a leader in both organic and pay per click
search engine marketing. Contact us today
for a free consultation on how we can help manage your company's
initiatives.
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